Well, January is the time to kick yourself for spending too much over the holidays. The average person spent over $700 dollars and that’s just on gifts. Add in the tree, the dinners, the outfit you just had to have to ring in the New Year and it’s a lot more. But the economic experts at Wharton School of Business say 10% of what we spent was wasted on things we’ll never use or gifts that no one wanted.
So why do we go overboard every year? Here’s how Harvard psychologist Daniel Gilbert describes it. He says, we get really excited about buying stuff. We imagine the day we’ll get it or the moment we’ll give it to someone else. But a year later, even if you bought yourself a Porsche for Christmas, it’s just the car you drive to work everyday. It’s not bringing you the joy you thought it would. But we still think that each new purchase is going to make us happier. So how can we stop splurging? Here are some tricks:
- First, know this: pulling out a credit card can give you the same rush as falling in love. In fact, compulsive shopping experts say people get so caught up in the sensory experience of shopping that they lose track of reality. But a recent study at Stanford found that shoppers who came up with some mental trick that helped them snap out of it, reduced their impulse spending which is the kind most people regret. So if you find yourself in that situation count to 10, take deep breaths, step outside or call your spouse. Any of those can be your trick to snap out of the shopping juggernaut.
- Also, remember: Sales and coupons aren’t gifts, they’re gimmicks to get you in the store. In fact, people with coupons typically spend 8% more than those without.
- Lastly, step away from the fitting room. Shopping experts say we’re twice as likely to buy clothes if we try them on. So unless it’s something you planned on buying anyway, don’t try it on.