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Budweiser’s Super Bowl Spot to Feature COVID Vaccine Ad Instead of Beer

One of the commercials people most look forward to on Super Bowl Sunday is the one from Budweiser—but this year, the Anheuser-Busch InBev brand is doing something a little different. Instead of its usual ad during the big game, it will be airing “Bigger Picture” digitally before and during the Super Bowl, dedicated not to pushing its beer, but to highlighting the COVID vaccine. “The thing about America, is we can do anything,” the 90-second spot narrated by Parks and Rec actor Rashida Jones begins, showing scenes of people trying to get through the pandemic by sharing a socially distanced drink, waving to each other from apartment windows, and holding drive-by birthday parades. “Together, let’s turn our strength into hope.”


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