Kristen Bell, Aaron PaulBryce Dallas Howard and Debra Messing appear in a PSA urging white people to call out racism and support black lives. But the super-serious, black-and-white production is being called cringe-worthy.

As part of the #ITakeResponsibility campaign, the stars take turns reading, in part, “I take responsibility for every unchecked moment, for every time it was easier to ignore than to call it out for what it was.”

Here’s what people are saying:

“Aaron Paul really gunning for his next Emmy here.”

“#ITakeResponsibility? Are they acting in this PSA? Did black people ask for this? Can someone help me understand?”

“Talking earnestly for 30 seconds on a cellphone video is not taking responsibility. Donating your money, marching in protests, signing and signal-boosting petitions…that is how you take responsibility.”