Mr. Big is alive and well in Peloton’s new commercial.
The Sex and the City character, played by Chris Noth, caused a bit of controversy last week when he died after a session on a Peloton bike. The company’s stock plunged following the episode of the HBO reboot And Just Like That.
In a damage control move, Chris and actress Jess King, who played his Peloton instructor and love interest in the series, appear in the new ad. Mr. Big even asks if King wants to go for another ride.
In a voiceover, Ryan Reynolds provides a long disclaimer on the health benefits of using a Peloton.