Instead of your standard kiss cam, the Milwaukee Bucks recently started experimenting with a “reverse eating camera,” which captures fans’ diving into their nachos and burgers — only in reverse. The footage has the fans looking like they’re puking up concession stand favorites.

Since the team unveiled the “new fan experience” last season, according to local NBC affiliate, “freaked out” fans have been captured on the NBA’s largest center-hang display, which is a 60 LED digital screen hovering over the court.

It’s left some fans scratching their heads over what one onlooker dubbed “snackwards.”

The video was shared on Barstool Sports’ Facebook page, leaving many fans to wonder, as user Ashley Hrisch did, “Why do they have to do Wisconsin like that?”