Peloton is getting some heat over its new holiday ad.

Since the high-end fitness equipment company dropped the commercial on YouTube late last month, viewers have started to take issue with its message, as shared in various hilarious tweets.

The 30-second video starts with a husband surprising his wife with the brand’s $2,245 (and up) stationary bike on Christmas morning. She then goes for her first ride, admitting she’s “a little nervous, but excited.”

Subsequent scenes (playing over Tal Bachman’s 1999 hit “She’s So High”) see the wife rushing in the door after work to get her workout in, and waking up at 6 a.m. to do the same.

“A year ago, I didn’t realize how much this would change me,” she says at the end of the commercial, as she and her husband sit on a couch and watch video footage of her workouts from the past year. “Thank you.”

Twitter users came out in droves to discuss the ad, mocking everything from its supposed message of a husband wanting his seemingly already fit wife to lose weight to her being “nervous” about riding an indoor bike.